If you enjoy making videos for TikTok, YouTube, Facebook, Instagram or other social platforms, there is an interesting opportunity you should know about. The Government of Punjab’s Environment Protection & Climate Change Department (EP&CCD) has launched the Im4Climate initiative to encourage citizens to create useful content about climate change, smog, pollution and environmental protection.
The program offers Green Coins, with each Green Coin valued at PKR 10,000, subject to the program’s eligibility, verification and tax rules.
So, how can you make a video and potentially earn Rs. 10,000? Let’s understand the process.
What Is the Punjab Im4Climate Program?
Im4Climate is a citizen-focused digital awareness initiative of the Environment Protection & Climate Change Department, Government of Punjab. Its goal is to encourage people to create social-media content that promotes cleaner air, environmental protection and positive climate-related behavior.
Participants can create content for platforms such as:
- YouTube
- TikTok
- Snapchat
- X
The content should encourage people to adopt environmentally friendly practices.
How Can You Earn Rs. 10,000 by Making a Video?
The reward is connected to Green Coins rather than simply uploading any random video. According to the official Im4Climate information, one Green Coin is worth PKR 10,000, although applicable tax deductions may apply.
The important point is that your video must satisfy the program’s requirements and achieve the applicable view milestone before it can be evaluated for a reward.
The official website currently says eligible individual users can receive 2 Green Coins, worth PKR 20,000 per qualifying content, after achieving the required milestone.
Who Can Participate?
The FAQ states that Im4Climate is for citizens of Punjab or people holding Punjab domicile.
Therefore, simply living somewhere else in Pakistan does not automatically make you eligible.
What Type of Video Should You Make?
Your video should be original and primarily related to environmental or climate issues.
Good topics include:
1. Smog Awareness
Explain what causes smog and show practical steps people can take to reduce air pollution.
2. Plastic Reduction
Create a short video demonstrating alternatives to unnecessary single-use plastic.
3. Climate Change
Explain a climate-related issue in simple language and provide practical solutions.
4. Clean-Air Awareness
Show how everyday actions can contribute to cleaner air in Punjab.
5. Green Lifestyle Tips
Create a useful tutorial about recycling, reducing waste, planting trees or conserving resources.
The official guidelines say the dominant portion of the video should be about environmental or climate-related awareness; simply adding a small environmental message to an unrelated video may not qualify.
Important Video Requirements
For an individual user, the minimum video duration is 30 seconds. The content must be your own original work, publicly available, and compliant with the program’s content rules.
The official guidelines also require relevant hashtags, including:
#Im4Climate #MaryamNawaz4Climate #GreenCoin #Smogfreepunjab #CleanGreenPunjab
Avoid misinformation, hate speech, offensive material and political, religious or ethnic controversy.
Tips to Create a Better Video
Start With a Strong Hook
The first few seconds should immediately explain why viewers should continue watching.
For example:
Did you know your everyday habits can help reduce smog in Punjab?
Keep It Simple
Use easy language, clear visuals and practical examples instead of making the video unnecessarily complicated.
Focus on Originality
Don’t simply copy another creator’s video. The program specifically requires original content.
Don’t Buy Fake Views
The official conditions prohibit unfair methods of generating views. Your content should grow through legitimate engagement.
How Many Videos Can You Submit?
The official FAQ says an individual influencer or registered entity may publish a maximum of five videos per month, while the conditions also specify limits around submissions and claims. Each video is treated as a separate submission.
Before submitting, carefully check the latest requirements because program conditions can change.
Where to Register?
You can check the latest registration information and content-uploading status on the official Im4Climate website:
The website currently provides options to register as an Individual or Entity and publishes the program’s latest guidelines.
Final Takeaway
The Punjab Government’s Im4Climate initiative provides an interesting opportunity for eligible Punjab residents who already enjoy creating social-media videos. However, Rs. 10,000 is not guaranteed simply for making or uploading a video. Your content must meet the official requirements, reach the applicable milestone and pass the EP&CCD evaluation process. Tax deductions may also apply.
The best approach is to create original, informative and genuinely useful environmental content rather than chasing views alone. Check the official Im4Climate website before making your video so you are working with the latest rules and submission requirements.